Articles on: Understanding Your Data

Competitors Analysis

The Compete tab in Rankry shows how your brand stacks up against competitors in AI recommendations. All competitor data comes from the same blind test prompts — we analyze every response for all tracked brands, not just yours.


Competitive Leaderboard


The leaderboard is a table showing you and all your tracked competitors side by side across all four metrics: Visibility, Positioning, Sentiment, and Diversity. Each brand also has a composite Rankry Score. You can immediately see who leads overall and where each competitor is strongest.


Share of Voice


Share of Voice shows the proportion of total AI mentions that go to each brand. If there are 150 total mentions across all prompts and your brand gets 47 of them, your share of voice is 31%. This tells you how dominant each brand is in the AI conversation for your category.


Head-to-Head


This is one of Rankry's most unique features. When both you and a competitor appear in the same AI response, who gets the higher position? Head-to-Head tracks direct confrontations — the responses where AI had to rank both of you — and shows who wins more often. You might have lower overall visibility than a competitor but beat them in 65% of direct matchups. That's a powerful signal.


Category Battleground


Not every brand wins everywhere. Category Battleground shows which buyer-intent categories each brand dominates. You might lead in "Task Management" while your competitor owns "Enterprise Security." This helps you understand your territory and identify categories where you can gain ground.




Updated on: 02/03/2026

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